Lost in Translation: Badliya or a New Word?

Standing in line at the KNCC consession stand, i read the above advertisement… “Production: The first Magazine for Creatives in the Middle East”

Now what is wrong with that sentence? When was the word “Creatives” Invented?

I thought Creative was an adjective! The only was for it to have a plural form is if it came with a noun… Creative People Creative Books Creative Minds Creative Blogs…

Lakin Creatives?! Maybe it’s a new thing b3d who knows… yeah gayma ib shary il yoom…


20 responses to this post.

  1. If they would only hire students for minimum wage to translate stuff like that for them.. life would be so much better..
    I mean if they can’t speak or write English, why not hire a better person to do it??


    • Posted by danderma on June 11, 2010 at 11:23 AM

      6l3t it is actually used in the marketing/business professions…

      people with no knowledge of those professions, like my self, would find it wrong… 6l3t mo badliya 😀


  2. Posted by Q80BOY on June 10, 2010 at 1:04 PM


    wait let’s check .. nope not a word .. the Firefox spell checker underlined it with red 😛

    maybe they meant .. a bunch of creatives .. no no it doesn’t make sense .. a bunch of creative people creatives shino? :S

    Oh well Kuwait .. the land of badliyat in english! 😉


    • Posted by danderma on June 11, 2010 at 11:24 AM

      la 6l3t sej an english word however being used in Marketing O business places…

      good to know mo?


      • Posted by Q80BOY on June 11, 2010 at 2:53 PM

        my english is limited to high school level .. lel7een ma dashayt business school 😛 hehe

        yeah its good to know .. we learn from our mistakes 😀


  3. Posted by Fahad on June 10, 2010 at 1:05 PM

    Bil marketing darasna enne el creatives ohma elly eisawoon wei9amemoon el e3lanat


  4. Posted by dana on June 10, 2010 at 2:14 PM

    It can be also used as a noun, which I believe what was intended in that sentence.


    • Posted by danderma on June 11, 2010 at 11:26 AM

      maybe… but it turns out inha an actual word… but if u use it in word mathalan it will capture it o underline it… good to know it is not a badliya 😀


  5. LOL ur one to talk! have u read ur own posts lately???

    a quick google search would’ve saved u from embarrassing urself, mz. calling the kettle black.

    their sentence is perfectly fine. “creatives” is a perfectly accurate word, even in that sentence structure.

    i suggest u get off ur high horse, wayed m9adga 3omrich ya wannabe landaneya. i’d worry about my own sucky, not-worth-a-crap, cant-believe-u-studied-english-ur-writing-is-atrocious writing before i worry about other people’s use of language.

    9ij lai galaw.


    • Posted by danderma on June 11, 2010 at 11:19 AM

      You know the only good thing about your comment, Mr. or Ms. Dodo, is that u didnt hide behind the notion of Anonymous o u did put ur details. Kudos to that…

      6b3an i am ASSUMING that ur being honest and all.

      Other than that?

      I say u crossed a line… o u r most probably a woman o mo metrabya b3d… o betmoteen 7arra

      la itqeleen adabich 3lay mara thaniya. ana mani as’3ar 3yalich ya 3ademat il tarbiaya o el akhlaq. wala 6agait babich o geltlich igray blogee ‘3asob. Leen ta3alamtay il adab ib betkom o gedartay you contain ur jealousy, rage, and anger o u can deal with you issues b3dain ta3alay 3alqay ib blogat il nass…

      O kil min yara il nass ib 3ain 6b3ah ya mama… londanya wanna ? 7beebte ana a3rf london o 3aysha feeha min gabel la tenwaldeen o itshofeen il6yara… hatha etha shayfat.ha

      Don’t bother commenting back… u have been marked as a spammer so all ur comments will go to the SPAM queue. Allah yeshafeech insha2 Allah

      Allahoma La To2akhezna 3la ma fa3alaho il sofaha2o mina


  6. Not a typo and not new 😉 Specially when you talk marketing, advertising, and communications! At least in N. America ya3ni! It can be used as a noun 😉


  7. Posted by N on June 10, 2010 at 6:34 PM

    Creatives is indeed used in this context to refer to ppl like “creative directors” etc..

    many of the newly-created business terms are not “real” words.. e.g. creatives, learnings, masterplan. they are all derived from a longer phrase 🙂


    • Posted by danderma on June 11, 2010 at 11:22 AM

      I just realized that… but then since it is specific to the marketing advertisement and business areas… other areas do get confused 😉

      Good to know


      • Posted by N on June 11, 2010 at 3:38 PM

        just right now I read the flow of comments, and hate comments.. It’s actually funny.. dont let it get to you… its amazing 😀

        if they hate you so much, why do they read it!

        I found it more funny than annoying.. we all know some stuff and dont know others, the worst thing is to be condescending to others with your knowledge, which is what the “why dont you f* google it” girl did.


        • Posted by danderma on June 11, 2010 at 5:51 PM

          Exactly o have been reading for a while… why bother if it’s so bad?
          maybe you know the word creatives but i know a whole dictionary of words they wouldn’t encounter in a life time because of my profession… do i have the right to attack someone because of that?

          A civil conversation is impossible these days!


  8. hmm good to know.. walla it was my first time to hear this word.. yeah some things just dont sound right sometimes even though they are perfectly fine.
    Thanks 3al ma3looma 🙂


    • Posted by danderma on June 11, 2010 at 5:41 PM

      You are welcome… it doesn’t sound right still but since it’s being used in marketing i guess it must be correct…


  9. Whoah! What’s up with the hate comments? Sh7arhum? Hheheh el gheera sebayeb ya Danderma, wela entay shrayech? ;p


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