I don’t like this Ad…

I spotted this Ikea ad while i was standing in IKEA and it felt just weird! They guy in the Red Chmaq is definetly European… yet he is wearing a Chmaq o open collar dishdasha and sporting a bear and 7altah 7alah… who is he supposed to be? An expat living in Q8? or a very young and hunk Q8y man? Either way… it’s confusing! Why can’t they  just get another normal looking guy who fits the q8y description like the man on the right?

and if he is meant to be a handsome q8y guy… this is your idea of handsome? No more good looking q8y men around? Ones we could at least relate to?


13 responses to this post.

  1. Posted by latoops on May 3, 2010 at 12:19 PM

    stereotype much? so what if he is blond and white? does that immediately stereotype him as European and not an Arab or a Kuwaiti? why? must every Kuwaiti fit the mold or description of tan skin and dark hair? Kuwaitis come in different variations u know and I’ve seen quite a few European-looking guys, 3ala ur definition of course, that are Kuwaiti. ow and why does one need an un-European looking man that wears a dishdasha so that u or others can relate to?


    • Posted by danderma on May 3, 2010 at 1:46 PM

      mmm ok let me start point by point my dear.

      Of course not every Q8y is tanned with black hair… my own husband is very white and brown haired, almost European… .. and i am also white…

      But is every fair skinned guy a q8y? there are q8y’s, whose mothers Americans mathalan… or even like m7md il mansoor, shoqor 7omor amana be Allah… lakin to be fair what is the % of those? 5%?

      So now when we look for the common q8y color… it would be 7an6awy with black hair and black eyes… i wouldn’t go looking for a blonde guy with blue eyes and say ok you can pass as a q8y… it has nothing with stereotyping… it IS how things work… even if ur auditioning for a part in a play or a movie there are certain characteristics that can say you look like someone… .

      Just because a Q8y look like a European doesn’t mean he is less a Q8y than someone
      Just because a European looks like a q8y like the swiss husband of a woman i know, doesn’t mean he is a Q8y.

      In conclusion… when we say that MOST q8y men are 7an6aweyeen with black hair and black eyes… it is not an insult… it is what MOST q8y men look like. ma feha shay. Most Emarati men look like their Sheikh bin maktoom. If i see some one who looks like 7osni Mbarak i would know he is an Egyptian 3la 6ool. If i see a woman like Margarette Thatcher i would automatically think she looks British.

      Ma feha shay.

      Moving on… now why do i need an Un European looking man wearing a Dishdasha?

      Well for one thing this is NOT the United Colors of Benetton ad
      Second, who said all q8y men wear a Dishdasha?
      Third, not only does he look European, his chma’3 dishdasha combo is very weird. El total look 3la ba3thoh ma yloog, …

      The guy with saksooka at watani ads… white and good looking and completely normal… like the guy i would see sitting on the cubicle next to me, or my neighbors guy… he is WHITE but he looks like a normal q8y…

      If m7md el mansour mathalan wore a dishdasha o ‘3etra o 3qal, he would still look normal… or for example MP khalid il sultan with his blue eyes and red beard when you see him wearing his ‘3etra o 3eqal, though more colorful than the rest of men, yet looks normal and acceptable… but not this guy… you will not really see a man in real life, q8y or otherwise, that looks like that except maybe a tourist coming out of a traditional clothing bazar in souq mobarkiya… so this makes this ad unrealistic… which is weird because, ALL the characters in the other ads look normal and you can relate to… but only this guy stands out…! Why?


      • Posted by latoops on May 5, 2010 at 12:30 PM

        well said danderma, i get what u mean and thanks for taking the time to reply it helped me understand what u mean!


  2. Posted by Macintosha on May 3, 2010 at 12:48 PM

    They’re both zalamat


    • Posted by danderma on May 3, 2010 at 1:31 PM

      the one on the right? Maybe but he passes… the one on the left mo metraqe3 kilish!


  3. LOL as a matter of fact, he looks like Charlie from LOST!!! Hahahaha



  4. Posted by Kinz on May 3, 2010 at 11:14 PM

    Agreed walla da walla dee, neither one looks really Q8y but they aren’t ugly either. Yesterday I was at my friend’s house. She’s blonde and blue-eyed and married to a Saudi, both her children look like her subhanallah. I’m sure there are more than their share of similar Q8ys out there.


    • Posted by danderma on May 4, 2010 at 3:02 PM

      La mo ugly w3liya but they look odd…

      My fathers cousins are all blonde with blue eyes, so is my husbands grandfather… my friend had the most gorgeous green eyes too… but still the dominant color of q8ys is asmar with black hair and dark eyes


  5. hatha momathel turkey 6l3 eb shahrazad


  6. Posted by giggles on May 4, 2010 at 11:44 AM

    elebs emarati weshakel ajnabi kilish maiylog, 3al a8al e7e6on wa7ed 5aleji mo ajnabi.


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