Shofee 7alik… Ib rasha2tik???!!!!

I go to buy a box of K Special Cornflakes… i read the slogan on the box’s front and BAM… in one mere second, i am indignant and angry!

To promote their product and to convince us to buy it instead of a box of coco box… it is addressing consumers in English by saying ‘Look Special, Feel Special’… nothing wrong with that of course. It is a general saying directed towards both men and women who want to diet and feel good about themselves…

In arabic… lost in translation as always… it Says Shofee 7alek Be Rasha2tik?!!!!!

Not only is it sexit… it is directed to women only rather than men… as in Arabic Speaking women should be dieting to please their Arabian Men who do not have to eat this product and lose weight simply because a man is a MAAAHHHNNNN even though his protruding belly scrapes the pavement…

Not only that … but also… Shofee 7alik means become a SNOB! Roughly Translated it means “Become Thin so that you can be snob and bitch about it!”

Really?! What kind of product is that? what kind of advertisement is that?! No need for you, a woman, to diet and have our product so you would be healthy and fit… nooo… so you can become a SNOB! Be thin so you become a SNOB?! La wallah?! You are encouraging an unhealthy attitude for your own profit? Tickling sick womens ego’s by showing them that 1- It’s ok to be a snob and 2- You being thin means you can be a snob while u can’t when ur fat and 3- Physical appearance gives you a green light to concuqer the world in confidence even if you have nothing to be proud about but your figure and the emptiness in your head should not stand in your way?!


I put it back on the shelf. Barely containing my self from flinging it on the row of its’ immaculately lined identical twins… all bearing the same slogan… and storm out to write a post!

What do you think?!

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9 responses to this post.

  1. lol don’t be sensitive if they know it will end up like that trust me chan ma 7a6oha hehehe


    • Posted by danderma on January 28, 2010 at 3:13 AM

      mo il moshkila inhom supposed to be Kellog’s y3ni mo 7aya allah ay product… fa to allow such advertisement on their products it is an insult!


  2. Posted by aws on January 26, 2010 at 10:42 PM

    well it also says 98% fat free.. faa in a way it is targeting those looking to be thin and slim…
    but i agree… the slogan is a turn off.. for both thin and fat..
    had i been thin, i wouldn’t find it tempting to buy cereal to make me thin..
    had i been fat… i am not stupid to think that just ceareal will make me slim, the slogan is really insulting people intelligence…

    as for shofy 7alik… dunno if that’s a culture thing… some cultures simply et7ib titfash’7ar !

    the slogan is racist against men…

    i wouldn’t find it difficult to pick up a box of cereal addressing women…

    but had i been a man, i’d feel it a bit inappropriate to buy women merchandise… hence, it is the men who are ought to be furious, not women !

    but to tell u the truth… if i felt like cereal.. i wouldn’t care what’s written on the box…

    and if i did read the message, i would simply feel sorry for the marketeers, for such a pathetic slogan .. it’s a rather childish attempt… i’m suprised the mighty kellog’s would hire such unprofessionals to market this product…

    i don’t have issues with cereal… it’s milk that i find scary… bloats my stomach and i hold it responsible for pimples… faa unless they resolve my issues with milk, i wouldn’t have cereal in the first place !! now let their marketeers resolve this dilemma..


    • Posted by danderma on January 28, 2010 at 3:16 AM

      Exactly my point… how did Kellogg’s allow such unprofessional ads to market their products! and do they think this is good?

      Problem is no one talks. I remember when Always Pads printed “have a happy period” on their boxes… and the american lady wrote to them a letter that made them remove it… because consumers care and have minds you force ad companies to respect your mentality… since we Arabs only go gaga and imbaa3 most of the time… we get the treatment that we deserve. I am seriously contemplating sending my comments to Kellogg’s of USA so they could take action!


  3. ma fakart feha chthy !!!! bas awafgech loool 7abeatich


  4. Posted by Mr.Mo on February 6, 2010 at 4:59 AM

    WoW take it easy…I know the message in Arabic is directed towards women but I don’t think it’s fair to assume that women should lose weight and men shouldn’t. I simply think that because women care more about their weight and the way they look, it’s better to target women. Remember this is a business and for marketing purposes, they address women to increase profit 🙂


    • Posted by danderma on February 7, 2010 at 1:51 AM

      OK so lets put the sexist message aside… is it good marketing to promote for uncivilized behavior? for a woman to feel superior just because she is thinner? So if i take a chubby neurologist and a thin high school drop out it is OK for the thin one to feel superiority while the neurologist shouldn’t just because the thin girl is well thin?

      Isn’t it bad enough that we suffer with twisted Arabian ego and mentality every day? Why encourage the behavior rather than simply provide a literal translation of what the message was in English?


      • Posted by Mr.Mo on February 8, 2010 at 2:20 AM

        Who told you that they are promoting uncivilized behavior? That’s what you understood from the message but that doesn’t necessarily mean it is that way.

        Let’s say for example I am promoting a new product, a new shampoo, which is gender neutral, but being a promoter believe that the shampoo would be more appealing to the females but can nevertheless be used by both genders. And let’s suppose I write “Shoofi halik binadaftik”. Does that mean that women must be clean for their men and men don’t have to be clean for their women because they are MEN?

        And the phrase “Shufi halik” is ambiguous and can have multiple meanings, yes one of them could be like a snob, but another meaning could simple be “stand out”, you can stand out from the crowd without being a snob and bragging about it. Right?

        I see where you’re coming from, but you shouldn’t approach things literally, a lot of things we read on products could be interpreted in multiple ways.


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